Beyond SEO: Why Generative Engine Optimization (GEO) is the Future of Discovery

As an HR practitioner, you have to be smart. You have to stay abreast of not only best practices but also the latest requirements in labour law, industry dynamics, and the evolving role requirements for people with vastly different skill sets. This alone is a full plate.
But cognitive intelligence isn’t the only requirement. Beyond this, you must know how to connect with people, stay in tune with the general sentiment in your organisation, and ensure that the workplace is great for everyone. All the while, you need to meet business goals and take action when they aren’t achieved—this is the essence of social intelligence.
Now, technology has entered the mix as the third circle in the Venn diagram of human resource management. How does it fit into the existing structure? How do you introduce machines into an environment centred on people? And with the ongoing concerns about AI taking over jobs, how do you address these challenges in your organisation?
In today’s article, we explore how AI not only integrates seamlessly into HR but also enhances efficiency for HR teams. While the broader questions about AI’s risks and rewards continue to be debated, we’ll focus on the immediate benefits AI brings to HR.

How to Set Up Your HTML Email Signature on Gmail

Having a HTML email signature unlocks the power of clickable links and changeable banners, making your email signature far more interactive.  Note: Google Chrome automatically underlines links in email signatures, which may not align with your desired design. To avoid this, we recommend using a different browser when setting up your email signature. Mac users: Safari works seamlessly. Windows users: Firefox is a great alternative. Once your signature is set up, you can switch back to Chrome, and it will display exactly as intended. 1. Copy your new email address 1. Click on the link shared with you to open your email signature. 2. Click on any white space inside the screen. 3. Press Ctrl + A if you’re on Windows, or Command + A if you’re on a Mac. This will highlight the whole signature. Then, press Ctrl + C to copy the signature. 1. Set it up on Gmail 1. Open Gmail on a new tab in your browser (we’re using Chrome for this example) by typing “mail.google.com” in the address bar. 2. Click the gear icon in the top right-hand corner and select “See all settings” from the drop-down menu. 3. In the “General” tab, scroll down to find the ”Signature” section. 4. Click on + Create New, insert the internal name of your signature then select Create. 5. Paste your signature into the box provided. You can do this by right-clicking in the signature box, then selecting Paste.  6. Once you’re happy with your signature, you can choose when you want it to appear by navigating to “Signature Defaults.” Use the dropdown menus under FOR NEW EMAILS USE and ON REPLY/FORWARD USE then select your signature.  7. Scroll to the bottom of the page and click Save Changes. 8. That’s it! Your signature will now be automatically inserted to the end of any emails you send from Gmail. 3. Bonus: Your HTML Signature on Your Phone This all works great for the web. But you may wonder: Is there a way for me to have my HTML email address on my phone as well?  Previously, we had to do this manually, but not any more! Starting April 2025, Google made it so that it just works without having to change any settings on your phone. Would you like to find out what else you can do with Google Workspace? As a certified Google Cloud partner, we’re here for you! Drop us an email on [email protected].  See you in the cloud!

How to Update Your Email Signature on HubSpot

Need to refresh your HTML email signature on HubSpot? Not to worry! Here’s how you can do it in just 8 easy steps.  In your HubSpot account, click the settings settings icon in the top navigation bar. 2. In the left sidebar menu, navigate to General. 3. Click the Email tab.  4. In the Configure section, click Edit email signature.  5. Click inside the text box provided and type Ctrl A. This will select your entire email signature.  6. Press Ctrl + X to cut. This will remove it from the screen. Then, press Ctrl + V to paste it back in.  7. See the Preview window. It should now show your updated email signature.  7. Click Save.8. Hooray! You are done.

AI for HR – A Confluence of Intelligence

As an HR practitioner, you have to be smart. You have to stay abreast of not only best practices but also the latest requirements in labour law, industry dynamics, and the evolving role requirements for people with vastly different skill sets. This alone is a full plate.
But cognitive intelligence isn’t the only requirement. Beyond this, you must know how to connect with people, stay in tune with the general sentiment in your organisation, and ensure that the workplace is great for everyone. All the while, you need to meet business goals and take action when they aren’t achieved—this is the essence of social intelligence.
Now, technology has entered the mix as the third circle in the Venn diagram of human resource management. How does it fit into the existing structure? How do you introduce machines into an environment centred on people? And with the ongoing concerns about AI taking over jobs, how do you address these challenges in your organisation?
In today’s article, we explore how AI not only integrates seamlessly into HR but also enhances efficiency for HR teams. While the broader questions about AI’s risks and rewards continue to be debated, we’ll focus on the immediate benefits AI brings to HR.

How to Set Up 2-Step Verification With Google Authenticator

Setting up 2-Step verification will help you secure your information better, while giving you easier ways to log in than entering your phone number. In this guide, we will show you how to set up 2-Step Verification and authenticate with Google Authenticator in just a few easy steps. 1. Go to your account settings Open Gmail. Then, click on your profile picture on the top right corner. Then, click on Manage your Google Account. 2. Go to security settings 1. On the menu on the left hand side, select Security.  3. Select Google Authenticator In the section titled How you sign in with Google, select Authenticator.  4. Download the Google Authenticator app on your phone If you’re on Android, download the app here. If you’re an iOS user, use this link.  5. Get the QR Code To be able to log in using the Authenticator app, you will need to scan a QR code.  6. Sign in with your work email address on the app If you can’t see your account on the list, select Add another account.   7. Scan the QR code Once you’re signed in, click on the + button and select Scan a QR code. You may also see the option Scan a QR code right at the centre of your screen.  Once you’ve scanned it, click on Next.  In the next screen, enter the code that appears on your phone.  8. Enable 2-Step Verification As the final step, you will need to enable 2-Step Verification for your account. Click on Turn On, then Turn on 2-Step Verification. Here, you can also see the other second steps you have, including the Authenticator we just set up.  9. Hooray! You are done. You can now use Google Authenticator to log in.  If you have any questions, or get stuck at any step, let us know on [email protected], and we’ll be happy to help.  See you in the cloud!

How to Set Up Your HTML Email Signature on HubSpot

Creating a professional email signature is essential for leaving a lasting impression in your communications. In this guide, we’ll walk you through the steps to set up your HTML email signature on HubSpot, ensuring it reflects your brand’s identity seamlessly. Copying your new email address 1. Click on the link shared with you to open your email signature. 2. Click on any white space in this tab 3. Press Ctrl + A if you’re on Windows, or Command + A if you’re on a Mac. This will highlight the whole signature. Then, press Ctrl + C to copy the signature. Setting it up on HubSpot In your HubSpot account, click the settings settings icon in the top navigation bar. 2. In the left sidebar menu, navigate to General. 3. Click the Email tab.  4. In the Configure section, click Edit email signature.  5. Click HTML  6. Paste your signature into the box provided. You can do this by right-clicking in the signature box, then selecting Paste.  7. Click Save.8. Hooray! You are done.

How To Purchase Hosting on GoDaddy in 10 Easy Steps

After your domain, hosting is the next most important part of building your website and getting that online presence. Here’s how you can do it on GoDaddy.  1. Click the Login Dropdown You can see this option on GoDaddy’s homepage.  2. Sign In Sign in with social media accounts or email and password.  Pro tip: For extra security, always log in with social media accounts. Don’t worry about privacy – the only thing they share is your name and email address, which you share anyway when you sign up using email and password. 3. Go to ‘Hosting & WordPress’ 4. Select ‘Purchase Hosting Plan’ 5. Scroll down to ‘Simple Site Solutions’ Once you get there, select ‘Explore Web Hosting’ 6. Select ‘See Plans and Pricing’ Once you get there, select ‘Explore Web Hosting’ 7. Select a Plan The Web Hosting Economy plan is recommended for most users. Once you select a plan, click Buy Now.This will show a slideout menu where you can choose a timeframe. The longer the timeframe you select here, the more you save.  When you’re done, click on Continue to Cart. 8. Select the items you’d like in your cart. GoDaddy will offer you a free trial of Microsoft 365 and a free SSL certificate.  If you’d like Microsoft 365, it will be easier to manage if you get it directly from Microsoft. That way, if you choose to move away from GoDaddy later on, you won’t have to do too much.  For your SSL certificate, we recommend you get yours through CloudFlare. CloudFlare provide a free SSL certificate, along with some protection against brute force attacks, for free! For advanced protection, you will need to get on a paid subscription, but the free edition pretty incredible.  CloudFlare protects many big websites around the world, including ChatGPT.  Once you’re done, Click I’m Ready to Pay.  9. Make the payment After clicking on I’m Ready to Pay, you will be able to enter your card details and make the payment.  10. It’s a wrap! Yay! You’ve successfully set up web hosting for your account.  Need to link your domain to your hosting plan? Bring your website to GoDaddy? Let us know, and we’ll help you from here on. 

Is Your Job at Risk of Replacement by AI?

I’ll begin by throwing some numbers at you so you can have them in the back of your mind as we commence the discussion. Here goes: The current iterations of generative artificial intelligence – e.g. GPT 4o, Gemini, and Claude – as of May 2023, perform, on average, at the 93rd percentile in such tasks as comprehension and response to complex questions; the human baseline used in this case is at the 89th percentile. Investment in AI will approach 1% of the United States’ KES 3.47 quadrillion (that’s a thousand trillion) GDP by the year 2030. About 55.4% of Kenya’s KES 15.1 (15.1 trillion economy is service based. (KNBS, 2023) AI could eventually increase global GDP by 7%  What then do the numbers imply? Generative AI performs complex tasks at a higher level than the typical employed human and the rate of investment in the technology is such that the output will inevitably improve. It’s settled then. Isn’t it? Time to pack your pens and desk photos and head out? Well, no! The relationship between technology and job replacement is unconventional. A meta-analysis of 127 publications revealed that whereas about 7% of jobs have been lost to automation, the ratio of job creation to loss is at a counterintuitive 10:1. This means that for every job lost, ten are created. These numbers were however crunched in developed markets among which Kenya isn’t to be found. The question that then begs is what do these numbers mean for my job in my beloved emerging-markets country? I will, notwithstanding the risk of further bombarding you with figures, append this graph from Goldman Sachs.  Fewer of our jobs are subject to replacement because, generally, fewer of our jobs are automatable. Despite the 55.4% reliance of our economy on the service sector, only about 18% of jobs are susceptible to full-time replacement. This figure is, however, beguiling because it assumes that the manner in which jobs are created in developed markets is akin to that in emerging ones. One, in the pursuit of a more satisfying answer, would have to consider the types of jobs that have typically resulted from automation and whether these are likely to appear in similar fashion in our markets. The analogy applicable here would be as follows – pre-personal-computer data crunchers lost their jobs on account of the advent of personal computers, but the loss of such jobs pales in comparison to the creation of such others as software engineers, data scientists, AI specialists etc. Is this really a worthwhile analogy in the emerging markets context? I opine not. The ratio does not hold true because the starting conditions do not. The percentage of businesses that rely on existent technologies that can be bettered by AI are simply too low for parallels to be drawn. Additionally, it is not a foregone conclusion that such jobs as AI curators would emerge following elimination of such professionals as lawyers and administrators from the payroll. Isn’t it more likely, particularly given our lux regulatory and monitoring systems, that such savings as would result from replacement of workers would end up in few pockets never to be reinvested into the economy in a productive manner? Well, this could be my cynicism at play so I suggest you think through it with a grain of salt. It is nevertheless important to note that value equivalence does not necessarily result in replacement. An AI system value-equivalent to you in your current role as a cashier, lawyer, administrator or engineer isn’t a pound-for-pound replacement of you. Gemini cannot, at least yet, boast shared memories with your colleagues, spot that flashy pair of heels, laugh in that annoying manner as you do. There is a human element to employment. Your boss might just want to keep you around because you block the breeze running down the entryway to his office, or because he likes how you listen to his rants. People like doing business with people and so your job may be more secure than you think it to be. Well until Elon finishes his DeepMind project that is! References George, A. S. (2024). Artificial Intelligence and the Future of Work: Job Shifting Not Job Loss. Partners Universal Innovative Research Publication, 2(2), 17-37. Mariani, C., & Mancini, M. Will Ai Replace Project Managers? A Comprehensive Exploration of Project Managers’ Perspectives on Task Replacement and Transformation. A Comprehensive Exploration of Project Managers’ Perspectives on Task Replacement and Transformation. Rony, M. K. K., Parvin, M. R., Wahiduzzaman, M., Debnath, M., Bala, S. D., & Kayesh, I. (2024). “I Wonder if my Years of Training and Expertise Will be Devalued by Machines”: Concerns About the Replacement of Medical Professionals by Artificial Intelligence. SAGE Open Nursing, 10, 23779608241245220. Briggs, P., & Kodnani, M. (2023, March 27). The potentially large effects of artificial intelligence on economic growth. Goldman Sachs Research. https://www.gspublishing.com/content/research/en/reports/2023/03/27/d64e052b-0f6e-45d7-967b-d7be35fabd16.pdf

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