Author name: Roger D. Odipo

Beyond SEO: Why Generative Engine Optimization (GEO) is the Future of Discovery

As an HR practitioner, you have to be smart. You have to stay abreast of not only best practices but also the latest requirements in labour law, industry dynamics, and the evolving role requirements for people with vastly different skill sets. This alone is a full plate.
But cognitive intelligence isn’t the only requirement. Beyond this, you must know how to connect with people, stay in tune with the general sentiment in your organisation, and ensure that the workplace is great for everyone. All the while, you need to meet business goals and take action when they aren’t achieved—this is the essence of social intelligence.
Now, technology has entered the mix as the third circle in the Venn diagram of human resource management. How does it fit into the existing structure? How do you introduce machines into an environment centred on people? And with the ongoing concerns about AI taking over jobs, how do you address these challenges in your organisation?
In today’s article, we explore how AI not only integrates seamlessly into HR but also enhances efficiency for HR teams. While the broader questions about AI’s risks and rewards continue to be debated, we’ll focus on the immediate benefits AI brings to HR.

What is SEO? And Why is it Important?

As an HR practitioner, you have to be smart. You have to stay abreast of not only best practices but also the latest requirements in labour law, industry dynamics, and the evolving role requirements for people with vastly different skill sets. This alone is a full plate.
But cognitive intelligence isn’t the only requirement. Beyond this, you must know how to connect with people, stay in tune with the general sentiment in your organisation, and ensure that the workplace is great for everyone. All the while, you need to meet business goals and take action when they aren’t achieved—this is the essence of social intelligence.
Now, technology has entered the mix as the third circle in the Venn diagram of human resource management. How does it fit into the existing structure? How do you introduce machines into an environment centred on people? And with the ongoing concerns about AI taking over jobs, how do you address these challenges in your organisation?
In today’s article, we explore how AI not only integrates seamlessly into HR but also enhances efficiency for HR teams. While the broader questions about AI’s risks and rewards continue to be debated, we’ll focus on the immediate benefits AI brings to HR.

How to Set Up Your HTML Email Signature on Gmail

Having a HTML email signature unlocks the power of clickable links and changeable banners, making your email signature far more interactive.  Note: Google Chrome automatically underlines links in email signatures, which may not align with your desired design. To avoid this, we recommend using a different browser when setting up your email signature. Mac users: Safari works seamlessly. Windows users: Firefox is a great alternative. Once your signature is set up, you can switch back to Chrome, and it will display exactly as intended. 1. Copy your new email address 1. Click on the link shared with you to open your email signature. 2. Click on any white space inside the screen. 3. Press Ctrl + A if you’re on Windows, or Command + A if you’re on a Mac. This will highlight the whole signature. Then, press Ctrl + C to copy the signature. 1. Set it up on Gmail 1. Open Gmail on a new tab in your browser (we’re using Chrome for this example) by typing “mail.google.com” in the address bar. 2. Click the gear icon in the top right-hand corner and select “See all settings” from the drop-down menu. 3. In the “General” tab, scroll down to find the ”Signature” section. 4. Click on + Create New, insert the internal name of your signature then select Create. 5. Paste your signature into the box provided. You can do this by right-clicking in the signature box, then selecting Paste.  6. Once you’re happy with your signature, you can choose when you want it to appear by navigating to “Signature Defaults.” Use the dropdown menus under FOR NEW EMAILS USE and ON REPLY/FORWARD USE then select your signature.  7. Scroll to the bottom of the page and click Save Changes. 8. That’s it! Your signature will now be automatically inserted to the end of any emails you send from Gmail. 3. Bonus: Your HTML Signature on Your Phone This all works great for the web. But you may wonder: Is there a way for me to have my HTML email address on my phone as well?  Previously, we had to do this manually, but not any more! Starting April 2025, Google made it so that it just works without having to change any settings on your phone. Would you like to find out what else you can do with Google Workspace? As a certified Google Cloud partner, we’re here for you! Drop us an email on [email protected].  See you in the cloud!

How to Set Up Your HTML Email Signature on HubSpot

Creating a professional email signature is essential for leaving a lasting impression in your communications. In this guide, we’ll walk you through the steps to set up your HTML email signature on HubSpot, ensuring it reflects your brand’s identity seamlessly. Copying your new email address 1. Click on the link shared with you to open your email signature. 2. Click on any white space in this tab 3. Press Ctrl + A if you’re on Windows, or Command + A if you’re on a Mac. This will highlight the whole signature. Then, press Ctrl + C to copy the signature. Setting it up on HubSpot In your HubSpot account, click the settings settings icon in the top navigation bar. 2. In the left sidebar menu, navigate to General. 3. Click the Email tab.  4. In the Configure section, click Edit email signature.  5. Click HTML  6. Paste your signature into the box provided. You can do this by right-clicking in the signature box, then selecting Paste.  7. Click Save.8. Hooray! You are done.

How To Purchase Hosting on GoDaddy in 10 Easy Steps

After your domain, hosting is the next most important part of building your website and getting that online presence. Here’s how you can do it on GoDaddy.  1. Click the Login Dropdown You can see this option on GoDaddy’s homepage.  2. Sign In Sign in with social media accounts or email and password.  Pro tip: For extra security, always log in with social media accounts. Don’t worry about privacy – the only thing they share is your name and email address, which you share anyway when you sign up using email and password. 3. Go to ‘Hosting & WordPress’ 4. Select ‘Purchase Hosting Plan’ 5. Scroll down to ‘Simple Site Solutions’ Once you get there, select ‘Explore Web Hosting’ 6. Select ‘See Plans and Pricing’ Once you get there, select ‘Explore Web Hosting’ 7. Select a Plan The Web Hosting Economy plan is recommended for most users. Once you select a plan, click Buy Now.This will show a slideout menu where you can choose a timeframe. The longer the timeframe you select here, the more you save.  When you’re done, click on Continue to Cart. 8. Select the items you’d like in your cart. GoDaddy will offer you a free trial of Microsoft 365 and a free SSL certificate.  If you’d like Microsoft 365, it will be easier to manage if you get it directly from Microsoft. That way, if you choose to move away from GoDaddy later on, you won’t have to do too much.  For your SSL certificate, we recommend you get yours through CloudFlare. CloudFlare provide a free SSL certificate, along with some protection against brute force attacks, for free! For advanced protection, you will need to get on a paid subscription, but the free edition pretty incredible.  CloudFlare protects many big websites around the world, including ChatGPT.  Once you’re done, Click I’m Ready to Pay.  9. Make the payment After clicking on I’m Ready to Pay, you will be able to enter your card details and make the payment.  10. It’s a wrap! Yay! You’ve successfully set up web hosting for your account.  Need to link your domain to your hosting plan? Bring your website to GoDaddy? Let us know, and we’ll help you from here on. 

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